The Director, Multiple Myeloma (MM) Marketing is a key member of the Global Marketing team who will develop and present commercial marketing plans for Multiple Myeloma (MM) products in the pre-clinical, clinical, pre-market, and early lifecycle stages of development.
Responsibilities will include, but are not limited to, the following:
§ Optimize the commercial potential of our assets in MM through the development of strategic marketing plans.
§ Act as the Global Marketing leader on global project teams responsible for the overall development of our MM assets.
§ Develop global strategy, positioning, messaging and brand imagery in collaboration with regional marketing leads.
§ Develop life cycle plan for assets within MM.
§ Complete market opportunity assessments in the MM market and make recommendations on indications with the most significant commercial or strategic importance for company.
§ Review and validate global sales and resource forecasts, initiate relevant Market Research projects to inform strategic brand plans, and KPI tracking.
§ Partner with business intelligence to ensure proactively outwits the competition.
§ Develop partnerships with key external stakeholders/KOLs in the MM market.
§ Support IR/PR by informing on the latest market and product developments.
§ Provide commercial input for business development opportunities in the MM setting.
§ Partners with Global Medical Affairs MM leads on publication planning, IIT, KOL and Med Education strategies.
§ As compounds progress in pipeline/through external licensing/acquisitions, incumbent may be responsible for hiring direct reports to continue to drive and support responsibilities outlined above.
§ Proven track record of effective people management including coaching and development planning.
§ Demonstrated ability to lead strategically, drive performance, and act collaboratively.
§ Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations.
§ Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments.
§ Strong project/process management skills combined with managing multiple tasks/effective prioritization.
§ Must be able to conceptualize and articulate a vision that energizes all functional areas and stakeholders.
§ Proven team player, particularly working with Clinical/R&D with ability to navigate cross functionally.
§ Ability to interact with, influence and provide direction to various functions.
§ Successful candidate should have at least 8-10 years industry experience with 3+ years of marketing/equivalent experience, preferably with at least 2 years of oncology experience. Hematology experience strongly desirable. Sales/other commercial/analytical background preferred.
Ability to demonstrate Corporate Values through passion for the patient, courage to face our challenges and the unknown, trust in our words and our actions and excellence in delivering exceptional results.